Privacy Policy and Terms of Use

WARD Analytics · Sole proprietor Akhmetzhan Imenov · Bishkek, Kyrgyz Republic · revised 3 September 2026

1. What the service is

WARD Analytics is a marketing and sales analytics service for businesses. It connects to a company's CRM, its advertising accounts and its business WhatsApp numbers, computes end-to-end statistics and uses artificial intelligence to assess how sales staff handle chats and calls. Access is provided by subscription; signing in to an account constitutes acceptance of these terms.

2. What data we process

CRM data (Bitrix24, amoCRM and other connected systems): leads, deals, stages, sources, names of responsible managers.
Advertising account statistics: spend, impressions, clicks per ad.
Customer conversations and call recordings — solely to assess the quality of sales staff work.
Account service data: email, name, encrypted integration keys.

2a. Data received through Meta platforms

With the client company's permission, the service receives via Meta APIs:

Marketing API — statistics of the company's ad account: campaigns, ad sets, ads, spend, impressions, clicks, number of inquiries. Read-only access: the service does not create, modify or pause ads.
WhatsApp Business Platform — inbound and outbound messages of the company's business phone numbers connected through Embedded Signup, including prior conversation history (up to 180 days) if the company chose to share it during Coexistence onboarding with the WhatsApp Business app. The service does not send messages on the company's behalf and does not run broadcasts. The payment method Meta requires on the company's WhatsApp account is used by Meta; since the service sends nothing, no paid messages arise.
Facebook Pages and Instagram — the list of the company's Pages and linked Instagram professional accounts; inbound and outbound Instagram Direct and Messenger messages (user ID, text, attachments, time); data of the ad from which a conversation started. A company employee can reply to a customer from the service interface; a message is sent on behalf of the company's Page only when an employee writes it, and there are no automated broadcasts.

This data is used exclusively to calculate advertising return and to assess the quality of the client company's staff work. It is not sold, not shared with third parties (other than the AI model provider used for analysis — see section 3) and not used for ad targeting.

The company may revoke access at any time:

to the ad account — in its Meta Business Portfolio settings (Users → Partners or Apps);
to WhatsApp — in the WhatsApp Business app: Settings → Account → Business Platform → Disconnect account;
to Pages and Instagram — in Meta Business Portfolio settings (Apps) or in Instagram: Settings → Messages → Connected tools.

After revocation the service stops receiving new data. Data already collected is deleted on request (section 5) or within 90 days after the subscription ends.

The service complies with the Meta Platform Terms and the WhatsApp Business Terms of Service.

3. How data is stored and protected

Each company's data is kept in a separate database — physical isolation between clients.
Integration keys and tokens are encrypted (AES-256); passwords are stored only as hashes.
Call recordings and Bitrix24 open-line chats are not copied to our servers — they are read from the client's CRM for analysis; we store only the analysis results (score, summary, mistakes).
WhatsApp, Instagram Direct and Messenger messages — received directly through Meta platforms or through connected services (Wazzup, Integrilla, CRM) — are stored in the company's separate database for no more than 180 days for analysis and are then deleted automatically. Analysis results are kept until the company's data is deleted.
For AI analysis, conversation excerpts are passed to the model provider (OpenAI) with phone numbers masked; the provider does not use this data to train models.
Servers and databases are hosted by Railway (EU region); the hosting provider acts as a data processor and has no access to message contents.
Backups are made daily and kept for 7 days.

4. Liability and limitations

AI assessments are advisory and are not by themselves grounds for HR decisions.
You warrant that you are entitled to share your company's CRM data, conversations and call recordings with us.
The service is provided "as is"; we aim for 24/7 availability but do not guarantee uninterrupted operation.
After the subscription ends, company data is kept for no more than 90 days and then deleted. On request we delete it sooner.

5. How to delete your data

A client company may at any time request deletion of its data — in full or in part. The procedure:

Email khludeev.r1@gmail.com from the address used at onboarding and state the company name.
We confirm the request within one business day.
Data is deleted within 7 business days, including backups.
On completion we send written confirmation.

You can also disconnect the service yourself: revoke the access granted in your ad account, CRM, business portfolio or the WhatsApp Business app — the service then stops receiving new data. Data already collected is deleted on request as above, or within 90 days after the subscription ends.

6. Contact

Sole proprietor Akhmetzhan Imenov, TIN 20201200300805, registration No. 003-2024-169-5686 dated 23.07.2024, Bishkek, Sverdlovsky district, Chapaeva st. (Alamudun), 34, Kyrgyz Republic.
Legal name as registered: Именов Ахметжан Халмуратович. Registered address: Бишкек г., Свердловский р-н, Чапаева (с. Аламудун) ул., 34.
For questions about the service, data and deletion: khludeev.r1@gmail.com, +996 552 606 264

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